Creative studio transforming vague ideas into clear images.

Adrien Domken is a designer who builds identities where concepts, storytelling and aesthetics come together to create clear brand experience across all touchpoints.

art direction
caracal
visual branding
Caracal
visual branding
visual identity
visual identity
OOH campaign
caracal

A simple, structured method for defining, designing, and applying visual brands.

I.

A solid vision, 
to build with purpose.

Together we clarify the core objective and uncover what makes your project unique. This becomes the foundation of your brand identity, shaping the attitude, message, and way your brand will be shown to your clients.

II.

Creating a unique concept and honest visual identity

Establishing a distinctive identity with emotional engagement, whose attitude is rooted in its narrative and expressed across all your touchpoints.

III.

Bringing your identity to life across every touchpoint

Bring your visual identity to life through the tools, materials, and interactions your audience meets. Ensure coherence across digital and physical applications so your brand functions every day.

Let's talk about your idea

2 min. form to understand your context before we talk.

Shaped by a decade of practice, my work responds to varied contexts, ambitions, and scales of collaboration.

Brand Strategy

Defining the strategic foundations your brand needs to communicate clearly and move in the right direction.

Market and Consumer Research
Competitive Analysis
Brand Positionning Strategy
Brand Naming
Brand Architecture
Brand Voice and Tone
Brand Narrative
Brand Messaging

Visual Branding

Creating brand concepts and visual identity systems to express a coherent brand experience across every touchpoint.

Art Direction
Visual Identity System Design
Logo
3D
Motion
Concept Illustration
Photography & Video
Brand Guidelines

Brand Touchpoints

Designing the digital and printed/physical touchpoints your brand needs to communicate clearly.

Advertising Campaign
OOH, Digital & Print
Web platform
E-commerce
Social Media Visual Systems
No/Low Code Development
Editorial Design
Exhibition and Stand Design
Packaging